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A STUDY INTO HOW PRIMARK COMPANY IN THE UK INFLUENCES THE CUSTOMER’S IMPULSE BUYING BEHAVIOUR IN CLOTHING?

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A STUDY INTO HOW PRIMARK COMPANY IN THE UK INFLUENCES THE CUSTOMER’S IMPULSE BUYING BEHAVIOUR IN CLOTHING

The survey titled 'A Study into How Primark Company in the UK Influences the Customer’s Impulse Buying Behaviour in Clothing' explores the factors behind customers' impulsive purchases at Primark.

1. How often do you shop at Primark?

2. Do you consider Primark to be an affordable clothing brand?

3. How often do you buy clothing on impulse?

4. Do you think Primark offers attractive discounts and promotions?

5. Are you influenced by Primark's latest fashion trends when making clothing purchases?

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6. What factors contribute to your impulse buying behavior at Primark? (Select all that apply)

7. Which clothing categories do you usually make impulse purchases in at Primark? (Select all that apply)

8. Describe a recent impulse clothing purchase you made at Primark.

9. Would you say your impulse clothing purchases at Primark are influenced by their store layout and product placement?

10. Do you feel satisfied with your impulse clothing purchases at Primark?

11. How often do you regret your impulse clothing purchases at Primark?

12. Do you believe Primark uses persuasive advertising to encourage impulse buying?

13. Do you think Primark provides good value for the price of their clothing?

14. How often do you visit Primark's physical stores?

15. Are you more likely to make impulse purchases in-store or online at Primark?

16. Have you ever returned an impulse clothing purchase made at Primark?

17. How do you feel after making an impulse clothing purchase at Primark?

18. Do you follow Primark on social media?

19. How reliable do you find Primark's product quality?

20. What improvements would you suggest to Primark to reduce impulse buying behavior in their customers?

Understanding the Impulse Buying Behavior of Primark Customers

With the rise of fast fashion, Primark has become a popular clothing retailer in the UK. However, what drives customers to make impulsive purchases at Primark? To answer this question, we conducted a survey titled A Study into How Primark Company in the UK Influences the Customer’s Impulse Buying Behaviour in Clothing.

The goal of this survey was to gain insights into the factors that influence customers to make impulse purchases and how Primark's strategies contribute to this behavior.

Our survey comprised a set of 20 diverse questions that focused on various aspects of Primark's influence on customers' impulse buying behavior. We used a combination of single choice, multiple choice, and open-ended questions to gather comprehensive data.

The survey covered topics such as shopping frequency at Primark, affordability perception, impulse buying frequency, influences of fashion trends, factors contributing to impulse buying, clothing categories targeted, satisfaction levels, regret, advertising influence, store visits, online vs. in-store impulse buying, and more.

The obtained data will provide valuable insights about customers' perceptions, behaviors, and opinions regarding Primark's influence on their impulse buying behavior in the clothing sector.

Based on the survey findings, Primark can gain a better understanding of their customers' impulses and make informed decisions to enhance their strategies related to pricing, store layout, promotions, and product placement. This study also adds to the existing body of research on consumer behavior in the fast-fashion industry.

Summary: This article presents the results of a survey conducted to understand how Primark influences customers' impulse buying behavior in clothing. The insights gained from this study can help Primark improve their strategies and enhance the customer experience.

Category: Business & Marketing