The Impact of Micro-Influencers on Online Purchasing Decisions: A Survey Analysis
In the realm of Business & Marketing, a recent survey titled 'How do Grade 11 ABM students perceive the influence of micro-influencers on their trust in online purchasing decisions?' was conducted to gain insights into the role of micro-influencers in shaping consumer behavior. The survey delved into questions such as frequency of online purchases, trust in micro-influencer recommendations, and the preferred social media platforms for online shopping. With the rise of social media influencers, especially micro-influencers, in the digital age, understanding their influence on consumer trust is essential for businesses looking to leverage this marketing strategy. The survey results revealed interesting findings about the level of trust placed in micro-influencers, the types of products commonly purchased based on their recommendations, and the factors that contribute to building trust with consumers. Through open-ended questions, students were able to provide detailed insights into their experiences with micro-influencer recommendations, both positive and negative. The survey also explored the comparison between micro-influencers and traditional celebrities in terms of trustworthiness, shedding light on the shifting dynamics of influencer marketing. Overall, the survey highlighted the significant impact that micro-influencers have on online shopping behavior and the importance of authenticity and engagement in building trust with consumers. As businesses continue to navigate the ever-evolving landscape of digital marketing, understanding the role of micro-influencers and their influence on consumer trust is crucial for driving successful marketing campaigns.