Impact of E.o. on rice retailers on their business Profitability (Profit Margin)

1. How has the implementation of the E.o. affected your rice retail business profitability?

Positive impact Negative impact No impact

2. What are the main challenges you have faced as a rice retailer due to the E.o.? (select all applicable)

Decreased customer demand Difficulty in sourcing rice supply Increase in operational costs Difficulty in adjusting pricing Intensified competition Other

3. Please specify any other challenges faced as a rice retailer due to the E.o.

4. How have your profit margins been affected by the E.o.?

Decreased significantly Decreased slightly No significant change Increased slightly Increased significantly

5. Have you made any changes to your pricing strategy since the implementation of the E.o.?

Yes No

6. If yes, please describe the changes made to your pricing strategy.

7. Have you explored new marketing strategies to attract customers post E.o.?

Yes No

8. Which marketing strategies have you implemented post E.o.? (select all applicable)

Social media marketing Online advertising In-store promotions Discounts and offers Collaboration with local restaurants/food businesses Other

9. Please specify any other marketing strategies implemented post E.o.

10. How have customer preferences changed for rice since the E.o. implementation?

Shift towards local rice Shift towards imported rice No significant change Other

11. Have you faced any difficulties in adapting to changes in customer preferences post E.o.?

Yes No

12. If yes, please describe the difficulties faced in adapting to changes in customer preferences.

13. Have you had to change your rice supplier(s) due to the E.o.?

Yes No

14. If yes, how has the change in rice supplier(s) impacted your business profitability?

Positive impact Negative impact No impact

15. Have you considered diversifying your product offerings beyond rice to cope with changes post E.o.?

Yes No

16. If yes, please describe the new product offerings considered.

17. How would you rate the support provided by the government or related organizations to rice retailers after the E.o. implementation?

Excellent Good Average Poor No support received

18. Have you taken any measures to reduce operational costs since the E.o. implementation?

Yes No

19. Which measures have you taken to reduce operational costs since the E.o. implementation? (select all applicable)

Reducing staff Streamlining inventory management Negotiating with suppliers for better prices Cutting down on advertising expenses Other