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Impact of influencer marketing on consumer behaviour?

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Impact of influencer marketing on consumer behaviour

Exploring the influence of influencers on consumer behavior through a survey in business & marketing.

1. How often do you purchase products/services recommended by influencers?

2. Do you follow any influencers on social media?

3. What types of products/services do you typically see influencers promote?

4. How do you feel about sponsored posts by influencers?

5. Have you ever made a purchase based solely on an influencer's recommendation?

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6. Which social media platforms do you follow influencers on?

7. What factors influence your decision to trust an influencer's recommendation?

8. Do you think influencer marketing is effective?

9. How likely are you to try a new product/service recommended by an influencer?

10. In your opinion, how has influencer marketing changed consumer behavior?

11. Do you think influencers have a responsibility to disclose sponsored content?

12. What factors influence your decision to unfollow an influencer?

13. Do you think the relationship between influencers and their followers is genuine?

14. How do you think influencer marketing will evolve in the future?

15. Have you ever used a discount code/promo provided by an influencer?

16. How do you discover new products/services?

17. Which qualities make an influencer trustworthy in your opinion?

18. How do you feel about the level of diversity in influencer marketing?

19. Have you ever had a negative experience with a product/service recommended by an influencer? Please explain.

20. Do you think influencer marketing has a lasting impact on consumer behavior?

Unveiling the Influence of Influencers: A Deep Dive into Consumer Behavior

In the realm of business & marketing, understanding
the impact of influencer marketing on consumer behaviour is crucial. The survey title
"Impact of influencer marketing on consumer behaviour" delves into how influencers
affect our shopping decisions. Customer feedback can provide valuable insights into
the effectiveness of influencer marketing strategies. Through this survey, we aim to
uncover the role of influencers in shaping user experience and influencing consumer
choices. The survey explores various aspects such as the frequency of purchases
recommended by influencers, the trustworthiness of sponsored content, and the level of
engagement on different social media platforms. Participants are encouraged to share
their opinions on whether they follow influencers, the types of products they see being
promoted, and the factors that influence their decision to trust an influencer's recommendation.
Moreover, the survey addresses the evolving nature of influencer marketing and its potential
impact on future consumer behavior. By analyzing the data collected, businesses can gain
deep insights into the effectiveness and challenges of influencer marketing, ultimately
enhancing their marketing strategies to better reach their target audience and drive sales.