Exploring the Reasons Behind the Decline in Web Bookings on MakeMyTrip
In today's digital age, where mobile apps dominate the market, it's crucial for businesses to understand the reasons why users are not utilizing their web platforms as much as their apps. This survey aims to shed light on why people are not using the web version of MakeMyTrip to book their travel needs.
Category: User Experience
MakeMyTrip, a leading travel platform, provides both a mobile app and a web version for users to book flights, hotels, holiday packages, bus tickets, and train tickets. Despite offering a comprehensive web platform, there seems to be a shift towards app-based bookings. By conducting this survey, the goal is to gain valuable insights into the user preferences and challenges associated with MakeMyTrip's web platform.
The survey comprises a series of questions designed to elicit responses about user demographics, usage patterns, preferences, and the perceived limitations of the web version compared to the app. The questions are carefully curated to cover a range of aspects, including ease of use, features, reliability, competitiveness, and security.
Participants will have the opportunity to choose their responses from predefined options, providing valuable quantitative data. Furthermore, open-ended questions encourage participants to express their thoughts and suggestions, offering qualitative insights to supplement the survey data.
The survey findings will serve as a basis for identifying the key areas of improvement for MakeMyTrip's web version. By addressing the concerns and preferences highlighted by users, MakeMyTrip can enhance the user experience and bridge the gap between the app and web platforms.
In conclusion, this survey delves into the reasons behind the decline in web bookings on MakeMyTrip. By understanding the user perspective, MakeMyTrip can adapt and optimize their web platform to meet the evolving needs and preferences of users. Stay tuned for the survey results, as they will provide valuable insights for MakeMyTrip to enhance their overall user experience and regain the lost ground in web bookings.