The Power of Social Media Influencers in Shaping Brand Perception
Social media has transformed the way brands interact with consumers. The survey on 'The impact of social media influencers on brand perception among college students at St. John Paul II College of Davao' delves into the effects of influencer marketing on young adults. From frequency of social media use to trust in influencer recommendations, the survey aims to uncover the nuances of brand perception in the digital age. Questions range from social media usage habits to factors influencing brand trust. Privacy and data security concerns also play a role in shaping consumer attitudes towards influencer content. The survey delves deep into the psychology behind consumer decision-making and the role of influencers in the brand ecosystem. Results promise to shed light on how brands can leverage influencers effectively to enhance their image and reach a wider audience. Stay tuned for the latest insights from our study on the impact of social media influencers on brand perception among college students at St. John Paul II College of Davao.