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Website Navigation Survey Questions

The website evaluation survey can help you answer many crucial questions for business development and marketing strategy.

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Is your website well designed? Can customers and users operate it intuitively and achieve your business goals? A website evaluation survey can help you answer many crucial business development and marketing strategy questions. Thanks to an easy-to-complete and short pop-up survey, you can very fast:

  • find out if you have designed the appearance of the website correctly (including the main menu, headers, redirects to subpages),
  • obtain information on how long the users need to find the information that interests them,
  • quickly identify areas of the website that require improvement and prevent customers from churning and abandoning their carts.

Website navigation survey – how easy is it to find information?

A good website navigation pop-up requires asking the right questions. Startquestion experts prepared a ready-made website evaluation survey template, which included sample questions such as:

  1. Did you find the information you were looking for on the website?
  2. What made it difficult?
  3. What prevented you from finding the information you need on the site?
  4. What information did you not see?

Each website contains different information and fulfils other purposes, so our templates can be easily adapted to your needs, e.g., by adding questions, removing unnecessary questions, changing the content, or adding a company logo to the survey.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The ability to create subaccounts enables multiple experts to collaborate with ease and view research results simultaneously, greatly simplifying our research process.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland