Understanding Customer Mentality in Video Game Microtransactions

1 How old are you?

You can give only one answer.

2 How often do you play video games?

You can give only one answer.

3 Which platforms do you use for gaming?

You can select several answers.

4 Have you ever made a microtransaction in a video game?

You can give only one answer.

5 If yes, what motivated you to make a microtransaction?

6 How much did you ever spend for microtransaction in a single videogame?

You can give only one answer.

7 If you purchased a microtransaction, what was the platform on which you played the game?

You can give only one answer.

8 How likely are you to recommend a game with microtransactions to a friend?

0 Not at all 10 a lot!

9 Rate the importance of the following factors when deciding to make a microtransaction

You can give only one answer in a row.

Not important
Somewhat important
Very important
Price
Item rarity
Game progression
Cosmetic appeal

10 Do you prefer microtransactions that offer cosmetic items or gameplay advantages?

You can give only one answer.

11 What do you think about the current state of microtransactions in video games?

12 Do you feel pressured to make microtransactions in games?

You can give only one answer.

13 How do you feel about lootboxes in gaming? Elaborate

14 What types of microtransactions do you usually purchase?

You can select several answers.

15 Do you think microtransactions affect the fairness of the game?

You can give only one answer.

16 Rate your overall experience with microtransactions in video games on a scale of 1-5

17 What changes would you like to see in the microtransaction model of video games?

18

Does previous knowledge of the company that made the video game, affect your purchase of the base game?

You can give only one answer.

19

Does previous knowledge of the company affect your purchase of microtransactions?

You can give only one answer.

20 Do you think microtransactions should be regulated?

You can give only one answer.

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