During the last year, have you made a purchase of a product from any of the indicated categories? *

One answer can be given per row.

Not at all
Less often than once a month
Once a month
Several times a month
Once a week
A few times a week
Everyday
Category 1
Category 2
Category 3
Category 4

What brands of the above-mentioned product categories come to your mind? *

Please indicate which of the following brands [product category] do you know? *

Multiple answers can be selected.

Please check the statement that best describes your approach when purchasing brands [product category]. *

One answer can be given.

Which of the following best describes your behavior when selecting a specific brand [product category]? *

One answer can be given.

Please think about the [brand name] brand. How likely is that you will buy this brand the next time you need [product category]? *

One answer can be given.