1.
How often do you come across advertising messages?
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One answer can be given.
2.
What type of advertisements do you encounter most often?
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One answer can be given.
3.
Please specify which type of advertising is most useful for you when making purchasing decisions?
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One answer can be given per row.
4.
How often have you bought a product after seeing/hearing its advertisement?
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One answer can be given.
5.
Do you like to watch / listen to advertisements?
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One answer can be given.
6.
If so, what industry are your favorite ads for?
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Multiple answers can be selected.
7.
To what extent do you think the advertisement affects:
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One answer can be given per row.
purchase of the advertised product
better position among competitors
8.
Do you watch or listen to the commercials until the end?
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One answer can be given.
9.
If you don't watch or listen to the commercials to the end, what is the main reason?
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10.
How would you rate the average ad duration?
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One answer can be given.
11.
Which of the aspects of advertising do you consider the most important? Please sort them in order from the most attractive to the least attractive in your opinion.
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Please click, drag and drop the answer to the selected position.
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