Brand awareness survey

1 Zakoupili jste si během posledního roku produkt z některé z uvedených kategorií? *

One answer can be given per row.

Not at all

Less often than once a month

Once a month

Several times a month

Once a week

A few times a week

Everyday

Category 1

Not at all

Less often than once a month

Once a month

Several times a month

Once a week

A few times a week

Everyday

Category 2

Not at all

Less often than once a month

Once a month

Several times a month

Once a week

A few times a week

Everyday

Category 3

Not at all

Less often than once a month

Once a month

Several times a month

Once a week

A few times a week

Everyday

Category 4

Not at all

Less often than once a month

Once a month

Several times a month

Once a week

A few times a week

Everyday

2 What brands of the above-mentioned product categories come to your mind? *

3 Please indicate which of the following brands [product category] do you know? *

Multiple answers can be selected.

Brand 1

Brand 2

Brand 3

Brand 4

4 Please check the statement that best describes your approach when purchasing brands [product category]. * *

One answer can be given.

I always buy one - my favorite brand of this product

I usually buy one favorite brand of this product, but sometimes I buy another

I choose different brands of this product, and the selection criteria may be, for example, price or availability

5 Which of the following best describes your behavior when selecting a specific brand [product category]? *

One answer can be given.

I choose the brand of the highest quality regardless of the price

I choose a brand of good quality at a reasonable price

I choose a brand for people like me

I choose a trustworthy brand

I choose a brand that is unique compared to the others

6 Please think about the [brand name] brand. How likely is that you will buy this brand the next time you need [product category]? *

One answer can be given.

I definitely won't make a purchase

I probably won't make a purchase

It's hard to say

I will rather make a purchase

I will definitely make a purchase

7 Sex: *

One answer can be given.

woman

man

8 Age: *

9 Place of residence: *

One answer can be given.

Village

City up to 50,000 residents

City of 50 thousand - 100 thousand residents

City over 100,000 residents

10 Please specify your current professional status: *

One answer can be given.

Student

Employee

Unemployed

Retired

Brand awareness survey

1. Zakoupili jste si během posledního roku produkt z některé z uvedených kategorií? *

2. What brands of the above-mentioned product categories come to your mind? *

3. Please indicate which of the following brands [product category] do you know? *

4. Please check the statement that best describes your approach when purchasing brands [product category]. * *

5. Which of the following best describes your behavior when selecting a specific brand [product category]? *

6. Please think about the [brand name] brand. How likely is that you will buy this brand the next time you need [product category]? *

7. Sex: *

8. Age: *

9. Place of residence: *

10. Please specify your current professional status: *

1 Zakoupili jste si během posledního roku produkt z některé z uvedených kategorií? *

2 What brands of the above-mentioned product categories come to your mind? *

3 Please indicate which of the following brands [product category] do you know? *

4 Please check the statement that best describes your approach when purchasing brands [product category]. * *

5 Which of the following best describes your behavior when selecting a specific brand [product category]? *

6 Please think about the [brand name] brand. How likely is that you will buy this brand the next time you need [product category]? *

7 Sex: *

8 Age: *

9 Place of residence: *

10 Please specify your current professional status: *