Guide - Dictionary of concepts

Likert scale

When conducting a survey some day you will surely ask respondents about the degree of acceptance of a phenomenon or view (I do not agree / I agree, I do not like / I like, I will definitely do / I definitely won’t do, etc.). This kind of questions are based on research methodology – Likert scale, which measures the respondent’s attitude.

The Likert scale consists of an odd number of answers (usually five) so that the middle answer is as neutral as possible.

Below you can see the simplest example of a 5-point Likert scale:

7-point Likert scale

Sometimes a 7-stage variant is also used. It aims to increase the sensitivity of the scale. As a result, respondents can better differentiate their answer. However, it should be remembered that the 7-point scale works best when we ask the respondent to respond to a single statement. If you plan to ask a series of questions with a 7-point scale, the respondent may feel tired of the number of possible answers, which will probably affect the quality of the results. In this case, it is better to use a 5-point scale.

  1. I strongly disagree
  2. I don’t agree
  3. I rather disagree
  4. I don’t have opinion
  5. I rather agree
  6. I agree
  7. I definetly agree

Likert scale – single choice matrix question

You can also use the Likert scale in the matrix question. This is one of the types of questions available on the Startquestion.com platform. Thanks to this you will create a set of statements for the respondent in one question.

You can conveniently create a survey with the Likert Scale on the Startquestion.com platform

You can also choose from 18 popular types of questions. You can conveniently send the prepared survey to respondents and analyze the results. Take a look at our website, if you have questions, we’ll be happy to answer – just write to us by clicking on the icon in the bottom right corner of the screen.

The most popular examples of using the Likert scale:

  • medical researches (e.g. diagnosis of pain levels),
  • research on the work of the Customer Service Department, Technical Support (e.g. Customer Effort Score),
  • measuring attitudes towards social problems (e.g. Are you against tax limitation?),
  • survey of impressions and opinions (e.g. Did you enjoy your stay in our SPA/Hotel?).

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