survey examples Business & Marketing

The impact of advertising on the consumer

  • 1. How often do you come across advertising messages? *

    You can give only one answer.
  • 2. What type of advertisements do you encounter most often? *

    You can give only one answer.
  • 3. Please specify which type of advertising is most useful for you when making purchasing decisions? *

    You can give only one answer in a row.
    not useful at all rarely useful moderately useful useful very useful
    internet  
    radio  
    television  
    billboards / posters  
    flyers  
    cinematic  
    postal  
  • 4. How often have you bought a product after seeing/hearing its advertisement? *

    You can give only one answer.
  • 5. Do you like to watch / listen to advertisements? *

    You can give only one answer.
  • 6. If so, what industry are your favorite ads for? *

    You can select several answers.
  • 7. To what extent do you think the advertisement affects: *

    You can give only one answer in a row.
    not at all a little medium significantly very much
    brand awareness  
    purchase of the advertised product  
    the price of the product  
    better position among competitors  
    brand attractiveness  
    aversion to the brand  
  • 8. Do you watch or listen to the commercials until the end? *

    You can give only one answer.
  • 9. If you don't watch or listen to the commercials to the end, what is the main reason? *

  • 10. How would you rate the average ad duration? *

    You can give only one answer.
  • 11. Which of the aspects of advertising do you consider the most important? Please sort them in order from the most attractive to the least attractive in your opinion. *

    The click activates the question.
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