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Business Competitive Advantage Survey

Is your website user-friendly and effective in attracting new customers? The Website Feedback Survey will help you find the answer to these questions.

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What about positive feedback? Critical information serves to eliminate errors and improve user satisfaction. It is equally important as it allows for the identification of the brand’s competitive advantage.

What is a competitive advantage, and how to measure it?

A competitive advantage is something that distinguishes your company from the competition. It is a value for customers that makes them remain loyal to the brand, even when they can buy a similar product or service cheaper. How do we measure the competitive advantage? One of the ways is a competitive advantage survey, where you can ask the customers themselves about it.

Competitive Advantage Pop-up – questions

With the help of a simple pop-up survey on the website, you can find out what customers value most in contact with your brand and what distinguishes you from the competition’s offer.

It is worth starting the competitive advantage survey with a direct question: What, in your opinion, distinguishes us from the competition? Here are some tips on what a competitive advantage survey should look like and what to include:

  • Leave the client to choose more than one answer (ask multiple choice questions)
  • List various contact areas between the client and the brand, e.g., service quality, user experience, appearance, and affordable price.
  • Leave space for another distinguishing feature or ask additional questions, like: Do you want to add something else? We’d love to know more!

We have been trusted by over 5,000 clients:

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The ability to create subaccounts enables multiple experts to collaborate with ease and view research results simultaneously, greatly simplifying our research process.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland