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Product Feedback Survey

In product development, understanding customer experience is crucial. One effective way to achieve this is through product feedback surveys.

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In this comprehensive guide, we’ll explore what product feedback surveys are, how to create them, suggest practical survey questions, and provide an example.

By the end of this article, you’ll be equipped with the knowledge to harness the potential of product feedback surveys to improve your product or service and satisfy your customers.

What is a Product Feedback Survey? 

Gathering feedback from customers and users is crucial in developing better products. A product feedback survey is an effective way to obtain insights and opinions about your product. 

It serves as a communication channel between you and your customers, enabling you to understand their needs, preferences, and pain points. 

By collecting data through these surveys, you can make informed decisions and improve your products to meet the demands of your target market.

How to Create a Product Feedback Survey:

Crafting an effective product customer satisfaction feedback survey involves several key steps:

Define Objectives: 

Start by clarifying what you want to achieve with the survey. Are you seeking customer feedback on a recent product update or trying to understand user satisfaction? Setting clear objectives (and target audience – new or existing customers) is the first step in crafting a meaningful survey.

Select the Right Survey Platform: 

Choose a survey platform that aligns with your goals and audience. Platforms like SurveyMonkey, Google Forms, Typeform, and Startquestion offer user-friendly interfaces and robust features for survey creation.

Design the Survey: 

Craft your survey questions carefully. Ensure that questions are clear, concise, and unbiased. Use a mix of open-ended and closed-ended questions to gather feedback – both quantitative and qualitative.

15 Effective Product Feedback Survey Questions

Here are some survey questions to ask to gather product-related honest feedback.

1. On a scale of 0 to 10, how likely are you to recommend our product to a friend or colleague? (NPS Question)

  • 0-6: Detractors (Unsatisfied customers who may not recommend)
  • 7-8: Passives (Satisfied but not enthusiastic)
  • 9-10: Promoters (Highly satisfied and likely to recommend)

2. What specific features or aspects of our product do you find most valuable?

3. What areas of our product do you believe need improvement or enhancement?

4. How would you rate the ease of use and user-friendliness of our product on a scale of 1 to 5? (1 being very difficult, 5 being very easy)

5. How often do you encounter technical issues or bugs while using our product?

  • Frequently
  • Occasionally
  • Rarely
  • Never

6. Are there any additional features or functionalities you would like to see added to our product in the future?

7. How well does our product meet your specific needs or requirements?

  • Very poorly
  • Poorly
  • Neutral
  • Well
  • Very well

8. How satisfied are you with the level of customer support and assistance you have received while using our product? (1 to 5 rating)

9. Would you describe our product as value for money?

  • Yes, it’s a great value
  • Yes, but it could be better
  • No, it’s not a good value

10. What improvements would make you more likely to use our product more frequently?

11. Do you feel that our product helps you achieve your goals or solve your problems effectively?

  • Strongly disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly agree

12. How likely are you to continue using our product in the long term? (1 to 5 rating)

13. Are there any specific challenges or pain points you’ve experienced while using our product that you would like to share?

14. What other products or alternatives have you considered or used in the past, and how does our product compare?

15. Would you like to provide any additional comments, suggestions, or feedback about our product that we haven’t covered in this survey?

Collect Customer Feedback with Product Survey Templates

These survey questions cover a range of aspects related to customer satisfaction, product usability, and areas for improvement.

Including the NPS question helps you gauge customer loyalty and identify promoters, passives, and detractors, which is valuable for assessing overall customer sentiment.

Feel free to adapt and customize these questions to suit your specific product and audience. Looking for more product feedback survey questions? Try our ready-to-use customer journey survey templates.

Gathering User Feedback with Product Surveys:

To help you better understand what a product feedback survey might look like, here’s a sample survey you can use as a template:

  • On a scale of 1 to 5, how satisfied are you with our product? (1 being very unsatisfied, 5 being very satisfied)

This question provides a quantifiable measure of overall satisfaction. It’s a quick way to gauge how users perceive your product.

  • What do you like most about our product?

Open-ended questions like this encourage users to share their positive experiences and highlight the product’s strengths. This feedback can be used to reinforce and market your product’s best features.

  • What areas do you think need improvement in our product?

This question invites users to identify pain points or areas where your product falls short. It’s crucial for pinpointing areas that require attention.

  • How often do you use our product in a typical week?

Understanding usage frequency helps you identify how integral your product is to users’ routines and whether it meets their needs consistently.

  • Would you recommend our product to a friend or colleague? (Yes/No)

This is a Net Promoter Score (NPS) question. It categorizes users into promoters (those likely to recommend), passives (satisfied but not enthusiastic), and detractors (unsatisfied). It offers insights into your product’s overall word-of-mouth potential.

Analyzing and Using Feedback:

Once you’ve gathered responses from your product feedback survey, the real value comes from analyzing and acting on the feedback. Here’s how to do it effectively:

Data Analysis:

Start by summarizing the quantitative data. Calculate average satisfaction scores, NPS, and other relevant metrics. Look for patterns and trends in the open-ended responses. Are there recurring themes in what users like or dislike about your product?

Identify Common Pain Points:

Pay close attention to the areas for improvement mentioned by users. Are there specific features or functionalities consistently highlighted? Categorize feedback into critical issues that need immediate attention and areas for future enhancement.

Prioritize Improvements:

Not all feedback will carry the same weight. Prioritize changes based on the impact they will have on user satisfaction and the feasibility of implementation. Consider involving your product development team in this process to make informed decisions.

Create a Roadmap:

Develop a roadmap for implementing changes and enhancements based on user feedback. This helps you plan and communicate your product’s evolution. Ensure regular communication with your users to keep them informed about updates and improvements.

Gain Valuable Insights with Customer Surveys

Product feedback suevey questions are powerful tools for enhancing your product’s quality and satisfying your customers.

By creating well-structured surveys and analyzing the feedback received, you can make data-driven decisions that lead to happier customers and improved products.

Start using product feedback surveys today, and watch your product evolve in line with your customers’ needs and desires.

Create Your Free Startquestion Account to Collect Insights

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Startquestion is a very useful tool for carrying out our research, in which we want to reach users from our own databases – member companies, marketers, digital industry employees, etc. This advanced tool helps us create questionnaires and configure various types of parameters necessary during the research. The platform offers capabilities that can meet the needs of even demanding researchers, and the support service always quickly responds to our questions and needs. The analytical module is also useful, allowing for quick and easy interpretation of the results both after and during the study. We are delighted that we have a domestic, world-class tool on the Polish market.

Ania Garwolińska

Director of Initiatives and Member Relations of IAB Poland

For me, as a “heavy user” of IT tools, Startquestion allows you to achieve almost any business goal related to conducting research or online surveys. It does it safely, comfortably, and effectively.

Paweł Owczarek

Paweł Owczarek

Author of the FRIS Product, Managing Partner

We would all like to respond to the needs of our clients and be their first choice. However, the devil is in the details. Meeting expectations is inextricably linked to continuous monitoring of satisfaction with the offer or service. At PZU, we are aware of client expectations, and we create standards according to them. Quick response is a crucial element of the entire process. That is why, in many cases, we have replaced traditional telephone surveys with online surveys. Thanks to the Startquestion, we can complete them faster, cheaper, and on a larger sample. We used to carry out several hundred surveys; today, we do several thousand. Thus, we can better manage customer experiences and diagnose specific actions that we should take to meet expectations better. The intuitiveness and usefulness of this solution encouraged us to use it in other areas of the organization apart from CX. Thanks to this, we can collect information not only from customers but also from employees.

I work with various research tools, and I am convinced that the Startquestion is one of the solutions that can meet the above-standard needs of companies in collecting feedback.

Mirosław Mikłos

Director of Customer Experience Management Bureau w PZU