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Product-Market Fit Survey Questions

The product matching survey aims to measure whether your company or product has achieved the so-called product/market fit, i.e., to what extent your offer meets customers’ expectations.

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Product-Market Fit Research

In this quick product study, we ask how our customers would feel if they could no longer use our product from tomorrow. The answers indicate the degree of disappointment, lack of it, and customers who do not use our offer anyway, so they would not even notice the change. In the market fit survey, it is worth asking about competitors’ solutions that would fill the gap created after the withdrawal of your product from the market. It is a way to understand what your competition is.

Product Match Survey – Results

How to interpret the results of the product fit test? In general, the more respondents who would be very disappointed in losing access to your product, the better. It means that your product is well suited to the market. According to some studies, a brand achieves product/market fit when the ratio is 40% or more. 

However, it is worth interpreting the result by taking into account, among others:

  • the specifics of the industry,
  • other indicators measuring your market share,
  • the level of competition.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The possibility to create subaccounts that allow more experts to work with the tool and view research results simultaneously makes our research much easier.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland