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Pricing Survey

The price is the most crucial factor in deciding whether a customer wants to buy a product.

Use this template strzałka w prawo All templates strzałka w prawo

A simple price elasticity survey will allow you to get answers to essential business questions, such as:

  • do customers not rate the price as too high?
  • or maybe they consider the price too low?
  • is the price crucial to your customers, or do they pay more attention to other issues such as quality, delivery method, etc.?
  • how much can you raise the price so as not to lose customers?

Willingness to pay survey – questions

A well-conducted product price elasticity research will allow you to diagnose problems and plan specific improvements quickly. For the price survey to be successful, you need to ask the right questions. In the product price elasticity survey template, prepared by our experienced researchers, you will find questions such as:

  1. What price of [product name] would you consider so high that you would definitely not buy it?
  2. What price of [product name] would you consider so low that you would have the impression that its quality couldn’t be good?
  3. What price of [product name] would you consider high but still want to buy?
  4. What price of [product name] would be a good deal – an excellent buy for a reasonable price?

If you get answers to these questions, a simple analysis of the results is enough for you to draw conclusions quickly and implement the required changes in your pricing.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The ability to create subaccounts enables multiple experts to collaborate with ease and view research results simultaneously, greatly simplifying our research process.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland