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Pricing Survey Questions

Pricing is one of the essential elements of your website. This is where customers find information about the offer and prices, and often this is where they decide to buy or… leave your website and choose competitors’ products.

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The question about the pricing should be included in the group of surveys regularly carried out in your company, next to, for example, a website evaluation survey or website navigation form. 

Pricing Survey – what questions to ask?

For a potential customer to honestly answer the question about your pricing, you have to make the task as easy as possible. Startquestion offers ready to use Pricing Survey Template, which includes two simple questions. Thanks to a simple pop-up on the website, you will get the necessary knowledge, and at the same time, you won’t discourage the customer from answering by taking too much of their time. Here are two samples of Pricing Survey questions:

  • Is our price list understandable to you?
  • Please tell us what you do not understand so we can correct it.

Thanks to the pop-up survey template, you can conduct research in just a few minutes, add your questions or change their content.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The ability to create subaccounts enables multiple experts to collaborate with ease and view research results simultaneously, greatly simplifying our research process.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland