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Shopping Cart Abandonment Reasons

Did many customers leave the shopping path after adding products to the cart? Are you not sure what this is caused by? A simple question about the reason for cart abandonment placed on your website will allow you to explore the low level of order completion.

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 See what’s causing cart abandonment by asking your customers the right questions, such as:

  1. What’s stopping you from completing this order?
  2. What influences your decision to cancel your order?
  3. Was it easy enough to add items to your cart?
  4. What information did you lack? Thanks to your answer, we will be able to add them.

You can quickly adapt the questions asked in the example of a shopping cart abandonment survey to your needs by changing their content and appearance or adding your questions.

Shopping Cart Abandonment Survey – questions

Thanks to a simple pop-up on the website, you can prepare and survey in just a few minutes. By asking a question about the reason for cart abandonment, you can:

  • reduce the number of unfinished transactions,
  • improve the website’s user experience (UX),
  • improve customer satisfaction with purchases,
  • stop customers from leaving and buying from the competition.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.

osoba

Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The ability to create subaccounts enables multiple experts to collaborate with ease and view research results simultaneously, greatly simplifying our research process.

osoba

Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland