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Website Evaluation Survey

Is your website user-friendly and effective in attracting new customers? The Website Feedback Survey will help you find the answer to these questions.

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A Comprehensive Guide to Website Surveys

In the constantly changing world of digital technology, a business’s online presence is like its storefront – a virtual gateway connecting it with audiences worldwide. Your website serves as the face of your brand and is, therefore, your digital storefront. To keep it as a powerful asset, it’s essential to understand and evaluate its effectiveness.

This comprehensive guide will take you through the intricacies of website evaluation. It will explain its importance, the many benefits of collecting feedback from visitors, various evaluation methods, and a detailed exploration of online surveys. Additionally, we’ll provide you with our top 10 website feedback survey questions to help you get started.

What’s the Website Survey?

Evaluating a website is not a one-time task but an ongoing process of methodically assessing its performance, user experience, and overall effectiveness.

Such a process comprehensively examines design aesthetics, functionality, content quality, and user engagement metrics. The main objective is to identify areas for improvement and optimize the website to align it with changing user expectations and business objectives.

Benefits of Asking Website Visitors for Feedback

Let’s take a look how to utilize website usability survey questions. Here are some of the most popular use cases explaining why companies should collect feedback with their own website survey.

User & Customer Satisfaction

Besides analytics, collecting qualitative feedback from audiences is crucial to grasp their preferences and expectations regarding – for instance – payment process, website content, pricing page, or overall website’s usability and user’s journey. This data can be utilized to make user-focused improvements, ensuring that the website aligns seamlessly with the visitors’ needs and desires.

Increased Conversion Rates

Improving your website requires understanding your users’ behavior and preferences. A user-friendly website is a powerful tool for converting visitors into satisfied customers. A great user experience increases the likelihood of users staying on and engaging with your website, ultimately resulting in more conversions.

Identifying Technical Issues

The online world can be challenging, as technical issues can arise. Visitors might need assistance browsing a website due to broken links or slow loading times. Quickly gathering feedback to identify and resolve these technical problems is essential, as this can prevent customer frustration and abandonment.

Building Trust and Credibility

Users gravitate towards websites that prioritize their experience in a world saturated with options. Actively seeking feedback demonstrates a commitment to providing the best possible user experience, which helps build trust and credibility among your audience and fosters long-term relationships.

How to Gather Feedback About Web Pages?

Before we move on to feedback surveys, we want to show you different approaches to gather user and customer feedback.

Usability Testing

Usability testing involves observing individuals similar to your target audience as they navigate through your website. Such a technique allows you to identify problem areas, understand how users interact with different elements, and note areas that require improvement. It is a qualitative approach that complements quantitative data.

Analytics Review

Usability testing lets you get qualitative feedback on your website, while analytics tools offer a quantitative perspective. For instance, you can use Google Analytics data to evaluate key performance indicators like bounce rates, conversion rates, and user engagement. Analyzing this data can give you valuable insights into how users interact with your website on a macro level.

Heatmaps and Click Tracking

To better understand how users interact with your website, you should utilize tools that generate heatmaps and track user clicks. These visualizations can help you identify which areas of your website most engage users and which areas need improvement.

Heatmaps provide a dynamic perspective by displaying where users spend the most time and where they lose interest. This information can guide design and content adjustments to make your website more effective.

Website Evaluation with Online Surveys – How to Start

Online surveys are an effective and versatile means of collecting specific feedback from website visitors. Combining quantitative and qualitative data provides a deeper understanding of user experiences.

If you want to use online surveys to evaluate your website, follow this step-by-step guide for detailed instructions.

Define Your Objectives

It is essential to define the objectives of your website evaluation clearly. This will help guide the creation of your survey and allow for better interpretation of the collected data. Whether your goals are to improve user experience, identify content preferences, or gauge overall satisfaction, having clear objectives is crucial.

Select a Reliable Survey Tool

The success of your survey largely depends on the tool you choose. Select a user-friendly and reliable platform that meets your specific needs. Popular options include SurveyMonkey, Google Forms, Startquestion, and Typeform. Consider features like ease of use, customization options, and data analysis capabilities.

Craft Engaging Survey Questions to Ask

The heart of any survey lies in its questions. Formulate questions that directly address your objectives, keeping the language simple and concise to encourage high number of survey responses. Consider using a mix of multiple-choice questions, open-ended queries, and rating scales for a comprehensive understanding.

Implement the Survey Strategically

Timing is everything when it comes to survey implementation. Decide the optimal timing for displaying the survey. Whether it’s upon exit, after a specific interaction, or on designated pages, strategic implementation ensures that you capture feedback when it’s most relevant. Be mindful not to interrupt the user experience but rather enhance it.

Analyze and Act on Feedback

A survey’s true power lies in collecting data and in the subsequent analysis and action. Once you’ve gathered responses, analyze the data meticulously. Identify trends, patterns, and outliers. Based on the feedback, prioritize areas for improvement. Implement changes promptly and communicate updates to your audience.

Looking for feedback survey templates? Check out our ready-to-use UX questionnaires.

Top 10 Website Feedback Survey Questions

Last but not least. It’s time to dive into some real-life survey questions examples.

1. How did you discover our website?

Understanding the entry points of your audience provides insights into the effectiveness of your marketing channels and strategies.

2. On a scale of 1-10, how would you rate your overall experience with our website?

A simple yet powerful metric that gauges overall satisfaction, providing a baseline for further exploration.

3. What specific features or content do you find most valuable on our website?

Identifying the aspects that resonate with your audience helps in emphasizing and expanding on those elements.

4. Were you able to easily find the information you were looking for? If not, what challenges did you face?

This question delves into the navigational aspects of your website, uncovering potential roadblocks in user journeys.

5. How likely are you to recommend our website to others?

Net Promoter Score (NPS) is a valuable metric for gauging brand advocacy and overall satisfaction.

6. What improvements would you suggest to enhance your experience?

Open-ended questions provide qualitative insights into specific areas for improvement as perceived by the users.

7. Did you encounter any technical issues while using our website? If yes, please describe.

Technical issues can significantly impact user experience. Identifying and rectifying them promptly is crucial.

8. Which devices do you primarily use to access our website?

Understanding the device preferences of your audience aids in responsive design optimization.

9. How often do you visit our website?

Frequency of visits provides insights into user engagement and loyalty.

10. Would you like to see any additional features or content on our website?

This question encourages users to share their wishlist, providing ideas for future enhancements.

Survey Questions for Website Evaluation – Sum Up

We have explored various methods for evaluating websites, which range from customer-centric improvements to detecting technical issues.

These methods include usability testing, analytics review, and online surveys. We have provided a roadmap for initiating a website evaluation through user feedback, which includes crafting practical survey questions.

By implementing these strategies, businesses can better understand their website’s performance and respond to customer needs effectively. This fosters a digital presence that evolves with changing expectations and improves customer satisfaction.

Embrace the power of website evaluation and witness your online platform thrive through continual improvement.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

At our organization, we utilize Startquestion for more than just candidate experience and onboarding surveys. We also research training, internal meetings, and collaboration between recruiters and managers. The tool is user-friendly and straightforward to use. Over the past few months, we have considerably enhanced our ability to gather employee feedback.

Wiktoria Wolszczak

Recruitment Specialist at OBI

The key to the success of the Voice of Customer project is integrating the client’s internal systems with the online research software. The first experience with this survey software was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.


Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland