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Brand awareness survey

Brand Awareness Survey - ready template for your company

Do your customers know your brand well? What associations do they have with your company? Brand awareness survey is a basic tool in the hands of any company that thinks about growing, increasing profits and staying ahead of the competition.

Brand Awareness Survey - benefits

The key to get proper knowledge of the image of your company in the eyes of potential customers are proper brand awareness survey questions. Our experts prepared a ready to use template, where You can find examples of the questions, which You can use whichever industry your company is from and no matter if you hire only 15 or 500 employees. Here we present some examples of the most common brand awareness survey questions:

-What brands of [your product categories] come to your mind?

-Please indicate which of the following brands [product category] do you know?

-Which of the following best describes your behavior when selecting a specific brand [product category]?

-Please think about the [brand name] brand. How likely is it that you will buy this brand the next time you need [product name]?

brand awareness questionnaire

Check Startquestion: the best brand awareness survey tool

access to a ready-made brand awareness questionnaire, which we wrote about earlier,

the ability to integrate your account on Startquestion with almost all programs you use everyday, e.g. Freshmail, Zapier, Livespace, and even with your CRM, thanks to which all results are transferred to your internal systems,

the ability to choose one or many of the 18 popular types of questions, so asking in your survey both open, closed, single or multiple choice, matrix questions or, for example, a drop-down list or drag and drop questions,

automatic generation of research reports, ready for presentation to the management board and other people in the company.

How to increase brand recognition 2021

template of the brand awareness survey

- you don't need to learn how to use several systems,

- you can easily compare the next editions of the survey with each other,

- you can automatically generate reports comparing test results over time and present them, for example, in the form of trends or rankings.

Use this template

Good morning,

This survey aims to .... It will take no more than 5 minutes to complete it.

All information obtained through research is confidential - it will only be used to analyze collective summaries.

Thank you in advance for providing reliable answers!

1. During the last year, have you made a purchase of a product from any of the indicated categories? ^*

You can give only one answer in a row.

	Not at all	Less often than once a month	Once a month	Several times a month	Once a week	A few times a week	Everyday
Category 1	Category 1 - Not at all	Category 1 - Less often than once a month	Category 1 - Once a month	Category 1 - Several times a month	Category 1 - Once a week	Category 1 - A few times a week	Category 1 - Everyday
Category 2	Category 2 - Not at all	Category 2 - Less often than once a month	Category 2 - Once a month	Category 2 - Several times a month	Category 2 - Once a week	Category 2 - A few times a week	Category 2 - Everyday
Category 3	Category 3 - Not at all	Category 3 - Less often than once a month	Category 3 - Once a month	Category 3 - Several times a month	Category 3 - Once a week	Category 3 - A few times a week	Category 3 - Everyday
Category 4	Category 4 - Not at all	Category 4 - Less often than once a month	Category 4 - Once a month	Category 4 - Several times a month	Category 4 - Once a week	Category 4 - A few times a week	Category 4 - Everyday

2. What brands of the above-mentioned product categories come to your mind? ^*

3. Please indicate which of the following brands [product category] do you know? ^*

You can select several answers.

	Brand 1
	Brand 2
	Brand 3
	Brand 4

4. Please check the statement that best describes your approach when purchasing brands [product category]. * ^*

You can give only one answer.

	I always buy one - my favorite brand of this product
	I usually buy one favorite brand of this product, but sometimes I buy another
	I choose different brands of this product, and the selection criteria may be, for example, price or availability

5. Which of the following best describes your behavior when selecting a specific brand [product category]? ^*

You can give only one answer.

	I choose the brand of the highest quality regardless of the price
	I choose a brand of good quality at a reasonable price
	I choose a brand for people like me
	I choose a trustworthy brand
	I choose a brand that is unique compared to the others

6. Please think about the [brand name] brand. How likely is that you will buy this brand the next time you need [product category]? ^*

You can give only one answer.

7. Sex: ^*

You can give only one answer.

	woman
	man

8. Age: ^*

q

9. Place of residence: ^*

You can give only one answer.

	Village
	City up to 50,000 residents
	City of 50 thousand - 100 thousand residents
	City over 100,000 residents

10. Please specify your current professional status: ^*

You can give only one answer.

	Student
	Employee
	Unemployed
	Retired

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Business & Marketing

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Other

Try out demographic surveys - collect a large number of completions about the general needs or habits of large communities.

Human Resources

Online surveys for employees will allow you to check their job satisfaction and identify problems.

Education

Apply surveys in researchers to the diploma thesis or enter surveys for parents, students and teachers in the educational institution.

Customer Feedback

Customer satisfaction survey is the basis in business. Find out what customers think about your company and your products / services.

Human Resources

Online surveys for employees will allow you to check their job satisfaction and identify problems.

Business & Marketing

Research the market of your services using online surveys. Find out how to improve your marketing activities.

Education

Apply surveys in researchers to the diploma thesis or enter surveys for parents, students and teachers in the educational institution.

Other

Try out demographic surveys - collect a large number of completions about the general needs or habits of large communities.

Startquestion is a browser-based program for creating and analyzing online surveys.

Thanks to simple wizards you can create a survey and send it to your group of respondents, e.g. customers, employees or any social group.

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Brand awareness survey

Brand Awareness Survey - ready template for your company