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Brand awareness survey

Brand Awareness Survey - ready template for your company



Do your customers know your brand well? What associations do they have with your company? Brand awareness survey is a basic tool in the hands of any company that thinks about growing, increasing profits and staying ahead of the competition.

Brand Awareness Survey - benefits



The key to get proper knowledge of the image of your company in the eyes of potential customers are proper brand awareness survey questions. Our experts prepared a ready to use template, where You can find examples of the questions, which You can use whichever industry your company is from and no matter if you hire only 15 or 500 employees. Here we present some examples of the most common brand awareness survey questions:

  • -What brands of [your product categories] come to your mind?


  • -Please indicate which of the following brands [product category] do you know?


  • -Which of the following best describes your behavior when selecting a specific brand [product category]?

  • -Please think about the [brand name] brand. How likely is it that you will buy this brand the next time you need [product name]?


  • Remember that both these questions and our brand awareness questionnaire you can freely adjust to your own needs. It means that You can add your own questions and answers, change the look of the questionnaire, add your logo and much more.

    Check Startquestion: the best brand awareness survey tool



    Startquestion is not only a customer and employee research system. It is also a perfect brand awareness tool. Here are some of the features that will allow you to conduct brand awareness research in a simple and quick way, and at a low cost:

    1. access to a ready-made brand awareness questionnaire, which we wrote about earlier,

    2. the ability to integrate your account on Startquestion with almost all programs you use everyday, e.g. Freshmail, Zapier, Livespace, and even with your CRM, thanks to which all results are transferred to your internal systems,

    3. the ability to choose one or many of the 18 popular types of questions, so asking in your survey both open, closed, single or multiple choice, matrix questions or, for example, a drop-down list or drag and drop questions,

    4. automatic generation of research reports, ready for presentation to the management board and other people in the company.



    How to increase brand recognition 2021



    The survey is very important, but only the first step in building brand awareness. The key to success are regular brand awareness questionnaire.

    Using Startquestion, you can use the same template of the brand awareness survey for each questionnaire and thus save time on re-creating the content of the study. The results of all surveys will be gathered in one place, thanks to which:

    • - you don't need to learn how to use several systems,

    • - you can easily compare the next editions of the survey with each other,

    • You can easily share the work progress and survey results with your colleagues,
    • - you can automatically generate reports comparing test results over time and present them, for example, in the form of trends or rankings.

  • Good morning,

    This survey aims to .... It will take no more than 5 minutes to complete it.

    All information obtained through research is confidential - it will only be used to analyze collective summaries.

    Thank you in advance for providing reliable answers!

  • 1. During the last year, have you made a purchase of a product from any of the indicated categories? *

    You can give only one answer in a row.
    Not at all Less often than once a month Once a month Several times a month Once a week A few times a week Everyday
    Category 1  
    Category 2  
    Category 3  
    Category 4  
  • 2. What brands of the above-mentioned product categories come to your mind? *

  • 3. Please indicate which of the following brands [product category] do you know? *

    You can select several answers.
  • 4. Please check the statement that best describes your approach when purchasing brands [product category]. * *

    You can give only one answer.
  • 5. Which of the following best describes your behavior when selecting a specific brand [product category]? *

    You can give only one answer.
  • 6. Please think about the [brand name] brand. How likely is that you will buy this brand the next time you need [product category]? *

    You can give only one answer.
  • 7. Sex: *

    You can give only one answer.
  • 8. Age: *

    q
  • 9. Place of residence: *

    You can give only one answer.
  • 10. Please specify your current professional status: *

    You can give only one answer.
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