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Competitor Survey Template

Are you doing your best to attract customer’s attention, but they are increasingly choosing the competition’s offer? Does nothing come from price changes, free subscription periods, extended customer service hours, or a new website that is much more user-friendly? Time to seriously investigate your competitors’ offers.

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Thanks to this simple survey, you will find out who your competition is, what your differentiators are, and what they are better at in the competition. Ask your newly recruited customers these questions and gain complex data to help you improve your offer.

Why Do Customers Choose Your Competitors’ Offers?

The customer is not only guided by the price of the product or service. Equally important today is brand sentiment, compliance of consumer beliefs with the vision defined by the organisation, or the individual and caring approach to supporting employees to the reported problems. The reason may also be more pragmatic. It is enough that the competitor’s product is more intuitive to use than yours. How to find out? It’s best to ask the customers themselves.

Competitors Offer Research – Template Example:

For an online survey, a quick, short question will work. If you want to know the competition’s offer, ask users visiting your website about the basis on which they intend to make a purchase choice. A single-choice question with three answer options and a place to supplement the advantages of the competition’s offer may look like this:

What other options did you consider?

  • The solution to competition. Which one?
  • I will stay with the current solution. Which is?
  • I did not consider other options.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The ability to create subaccounts enables multiple experts to collaborate with ease and view research results simultaneously, greatly simplifying our research process.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland