It’s much easier to create user friendly site, that will hit it’s business goals, when you base your changes on usability research.
Google Analytics will tell you what, but won’t tell you why it’s happening. By using usability surveys, you’ll understand why users are performing certain actions and why they don’t convert.
Surveys will help you learn about motivation of your current or prospect users and goals that have, when they enter your website. You can use this data, to make better optimization decisions.
What is the exact moment, that your users don’t like, what is bothering them, why they are not converting? Invest your resources only to projects that can make real impact on the experience.
Decide where to show your survey, how it will look and configure bhavior. Personalize questions, invitation text to achieve high response rates.
Long gone are the times you need UX agency to perform usability study and get you report in a matter of weeks. After one time script installation on your website, you can start your research yourself and get meaningful data the next day.
Deploy your survey in the right context, on the page you want to improve and target only specified segment of your users.
Data from UX research can be automatically transfered to your CRM and combined with customer profile. Startquestion natively connects with Zapier, Freshmail, Salesmanago, Thulium, Google Analytics, Zendesk and many more.
Results from your UX research can get to your team automatically in a form of custom reports or be available in online dashboard. You can work together on identifying problems and coming up with conversion increasing solutions.
Startquestion allowed us to guarantee the anonymity of the survey. The ability to automatically send reminders to complete the survey helped us in collecting the results - without them we would certainly not have achieved such a high response rate.
The feedback that comes from surveys placed directly on the website is much more refined and specific. We’re asking the users about the experience here and now, so they remember it perfectly and are willing to leave extensive comments about it.
We knew that the key to the success of the Voice of Customer project is the integration of the company's internal systems with the online research software.
We choose Startquestion as the research tool and the first experiences turned out to be so encouraging that Medicover decided to transfer all the conducted research to this platform.
In Startquestion I found what I later strived for while developing my company - on the one hand, taking care of solid and safe technological foundations, and on the other, listening to the needs, engaging customers in product development and focusing on solving problems.