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E-Commerce Website Survey Questions

Are your customers abandoning their carts? Your online store has a lot of visitors, but orders are rarely or never placed? The key to finding the cause of these problems your e-commerce faces is to ask the right questions.

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An e-commerce Survey with a simple question: What is Stopping You from Ordering? is a website pop-up that will quickly provide you with all the necessary information about:

  • what elements of the website or the offer prevent customers from completing the order,
  • what prevents customers from buying,
  • is placing an order simple enough for your target group,
  • what you need to change for more people to complete the transaction.

Survey for e-commerce – questions

A ready-made e-commerce survey template, which you will place on your online store’s website as a widget, will help you collect information from all visitors to the e-store or from a selected group of customers. Thanks to the pop-up survey, you will find out what prevents customers from buying, and you will benefit from:

  1. getting to know your potential customers and their needs better,
  2. conversion optimization,
  3. get information on how customers imagine the perfect purchasing process and order,
  4. increasing the number of orders, and thus profits, after implementing changes based on customer’s voices.

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Startquestion is a very useful tool for carrying out our research, in which we want to reach users from our own databases – member companies, marketers, digital industry employees, etc. This advanced tool helps us create questionnaires and configure various types of parameters necessary during the research. The platform offers capabilities that can meet the needs of even demanding researchers, and the support service always quickly responds to our questions and needs. The analytical module is also useful, allowing for quick and easy interpretation of the results both after and during the study. We are delighted that we have a domestic, world-class tool on the Polish market.

Ania Garwolińska

Director of Initiatives and Member Relations of IAB Poland

For me, as a “heavy user” of IT tools, Startquestion allows you to achieve almost any business goal related to conducting research or online surveys. It does it safely, comfortably, and effectively.

Paweł Owczarek

Paweł Owczarek

Author of the FRIS Product, Managing Partner

We would all like to respond to the needs of our clients and be their first choice. However, the devil is in the details. Meeting expectations is inextricably linked to continuous monitoring of satisfaction with the offer or service. At PZU, we are aware of client expectations, and we create standards according to them. Quick response is a crucial element of the entire process. That is why, in many cases, we have replaced traditional telephone surveys with online surveys. Thanks to the Startquestion, we can complete them faster, cheaper, and on a larger sample. We used to carry out several hundred surveys; today, we do several thousand. Thus, we can better manage customer experiences and diagnose specific actions that we should take to meet expectations better. The intuitiveness and usefulness of this solution encouraged us to use it in other areas of the organization apart from CX. Thanks to this, we can collect information not only from customers but also from employees.

I work with various research tools, and I am convinced that the Startquestion is one of the solutions that can meet the above-standard needs of companies in collecting feedback.

Mirosław Mikłos

Director of Customer Experience Management Bureau w PZU