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E-Commerce Website Survey Questions

Are your customers abandoning their carts? Your online store has a lot of visitors, but orders are rarely or never placed? The key to finding the cause of these problems your e-commerce faces is to ask the right questions.

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An e-commerce Survey with a simple question: What is Stopping You from Ordering? is a website pop-up that will quickly provide you with all the necessary information about:

  • what elements of the website or the offer prevent customers from completing the order,
  • what prevents customers from buying,
  • is placing an order simple enough for your target group,
  • what you need to change for more people to complete the transaction.

Survey for e-commerce – questions

A ready-made e-commerce survey template, which you will place on your online store’s website as a widget, will help you collect information from all visitors to the e-store or from a selected group of customers. Thanks to the pop-up survey, you will find out what prevents customers from buying, and you will benefit from:

  1. getting to know your potential customers and their needs better,
  2. conversion optimization,
  3. get information on how customers imagine the perfect purchasing process and order,
  4. increasing the number of orders, and thus profits, after implementing changes based on customer’s voices.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

At our organization, we utilize Startquestion for more than just candidate experience and onboarding surveys. We also research training, internal meetings, and collaboration between recruiters and managers. The tool is user-friendly and straightforward to use. Over the past few months, we have considerably enhanced our ability to gather employee feedback.

Wiktoria Wolszczak

Recruitment Specialist at OBI

The key to the success of the Voice of Customer project is integrating the client’s internal systems with the online research software. The first experience with this survey software was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.


Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland