How to choose the best SaaS survey software

Survey Tools: The 10 Best Survey Software for SaaS

In the Software as a Service (SaaS) world, getting customer feedback is super important. Such insights help companies develop new and innovative ideas while ensuring customers are happy. To make collecting feedback easier, SaaS companies use survey tools. How to choose the best one for your business needs?

In this article, we’ll delve into the purposes of using survey software in SaaS companies, introduce the top 10 survey tools, and highlight the benefits of integrating these tools into SaaS operations.

Why Do SaaS Companies Use Survey Software?


Gathering customer and user feedback is a must for any business. Period.

The Power of Customer Surveys

SaaS companies use survey software to gather data from their user base. Customer feedback is crucial for product improvement, identifying pain points, and understanding user needs.

Surveys help SaaS companies tailor their offerings to meet customer expectations, fostering customer loyalty and retention. Survey tools enable SaaS providers to ask specific questions about user experiences, satisfaction levels, and feature preferences.

The collected data helps refine product roadmaps, fix bugs, and prioritize feature development.

Ask questions to draw conclusions with Startquestion
Ask questions to draw conclusions with Startquestion

The Top 10 Survey Tools for SaaS

When selecting survey SaaS software, it is essential to consider more than just the price and popularity of the solution. Ensuring that the available features meet your requirements, the interface is user-friendly, and the support team responds promptly and efficiently to user inquiries is crucial.

It’s time to review online survey tools to help you gain valuable insights.

1. SurveyMonkey


SurveyMonkey is a powerful survey software solution that is ideal for SaaS companies looking to gather comprehensive feedback. With an easy-to-use interface, users can create surveys without any difficulty. SurveyMonkey offers support for various question types, from multiple-choice to open-ended, catering to diverse feedback needs.

Real-time analytics and customizable templates further streamline the feedback collection process. This tool is handy for SaaS companies that seek in-depth insights into user experiences and preferences. Whether evaluating product features or measuring customer satisfaction, SurveyMonkey provides a robust platform for making data-driven decisions.

Key Features:

1. Intuitive interface: User-friendly design for effortless survey creation.

2. Multiple question types: Supports various question formats for diverse feedback needs.

3. Real-time analytics: Provides instant insights for informed decision-making.

2. Typeform


Typeform is a survey platform that stands out due to its visually appealing and interactive survey designs. Companies that provide software as a service and want to offer engaging feedback experiences often choose Typeform. The unique approach of Typeform towards form design enhances user interaction, leading to more thoughtful responses.

With the help of features like conditional logic, Typeform enables dynamic survey paths based on user inputs, ensuring a personalized experience. Moreover, it is easy to integrate Typeform with other tools and existing systems, making it convenient for software-as-a-service companies to incorporate Typeform into their existing workflows.

This tool is handy for those who want to create surveys that stand out and captivate their audience.

Key Features:

1. Interactive design: Captivating surveys that enhance user engagement.

2. Conditional logic: Dynamically adjusts survey paths based on user responses.

3. Integration capabilities: Easily integrates with other tools for streamlined workflows.

Try easy-to-use AI survey creator from Startquestion

3. Qualtrics


Qualtrics is a top-tier survey management software highly recommended for SaaS companies focusing on in-depth analytics and reporting. It offers enterprise-grade features that provide a comprehensive view of customer feedback. Qualtrics goes beyond primary surveys and offers advanced capabilities such as sentiment analysis and predictive analytics of survey responses.

It is an invaluable resource for SaaS companies that aim to extract actionable insights from their survey data. The platform’s versatility allows for creating surveys that delve deep into user sentiments, providing a holistic understanding of customer experiences. With Qualtrics, SaaS companies can elevate their feedback analysis to a strategic level.

Key Features:

1. Sentiment analysis: Evaluates user sentiments for deeper insights.

2. Predictive analytics: Anticipates future trends based on current feedback.

3. Enterprise-grade reporting: Comprehensive reporting tools for strategic analysis.

4. Startquestion


Startquestion is a remarkable (and also free) online survey software that deserves special attention in the SaaS landscape. Its robust feature set, a big choice of ready-to-use survey templates (Net Promoter Score, Customer Satisfaction Score, Customer Effort Score, and much more), and AI-driven survey creation capabilities set it apart.

The user-friendly interface makes survey creation efficient, and the platform’s analytics offer valuable insights into user responses.

SaaS companies can benefit from the ease with which they can design surveys that adapt to user inputs, creating a more personalized experience. The incorporation of AI survey creator streamlines the process, making Startquestion an excellent choice for companies leveraging cutting-edge technology in their feedback collection efforts.

Key Features:

1. AI-powered survey creation: Incorporates artificial intelligence for efficient survey design.

2. Intuitive interface: User-friendly platform for seamless feedback collection.

3. Powerful analytics: Provides actionable insights for data-driven decision-making.

4. A highly-rated customer support department.

5. Google Forms


Many SaaS companies rely on Google Forms, a popular and easy-to-use survey solution. It seamlessly integrates with other Google Workspace applications, making it a convenient choice for those already using Google’s suite of tools.

While it may offer fewer advanced features than premium options, Google Forms provides a straightforward solution for collecting essential feedback. It’s an excellent starting point for smaller SaaS companies seeking basic surveys and actionable data without incurring additional costs.

Key Features:

1. Free and accessible: Cost-effective solution for smaller SaaS companies.

2. Integration with Google Workspace: Seamless collaboration with other Google tools.

3. Basic analytics: Provides essential feedback metrics for quick insights.

6. Alchemer


Alchemer, previously SurveyGizmo, is an all-inclusive survey tool that goes beyond the basics. It’s a preferred choice for SaaS companies that require a comprehensive feedback collection solution. Alchemer offers advanced features such as robust reporting tools, customizable dashboards, and automation capabilities tailored to the needs of SaaS companies.

It’s an excellent option for companies that require a sophisticated survey tool to manage complex feedback scenarios. Alchemer’s array of features ensures a streamlined and efficient feedback collection process, making it an ideal choice for SaaS companies looking to improve the way they gather feedback.

Key Features:

1. Robust reporting: Comprehensive reporting tools for strategic analysis.

2. Customizable dashboards: Tailors dashboards to specific feedback management needs.

3. Automation: Streamlines survey processes through automated features.

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7. Survicate


Survicate is an advanced and feature-rich survey tool that has established a prominent position in the toolkit of Software as a Service (SaaS) companies. This software platform is highly regarded for its user-friendly interface and unmatched flexibility, which empowers companies to create surveys tailored to their unique needs and requirements.

With Survicate, SaaS providers can gather targeted feedback on various aspects of their products and services, including product features, user experiences, and overall customer satisfaction. The tool offers a range of sophisticated features and functionalities that help businesses gain valuable insights into the needs and preferences of their customers and make data-driven decisions to enhance their offerings and boost their competitive edge.

Key Features:

1. Customization: Highly customizable surveys aligning with brand aesthetics.

2. Targeted surveys: Precision in reaching specific user segments for relevant feedback.

3. Integration: Seamless integration with popular tools for streamlined workflows.

8. Zoho Survey


Zoho Survey is a powerful tool in the extensive Zoho suite. It is designed to seamlessly integrate into the workflows of SaaS companies already using other Zoho applications. Its collaboration features make it easy for teams to work together on survey projects and share ideas and opinions.

The app is highly flexible and allows users to create surveys in multiple languages, which caters to SaaS companies with a global user base, ensuring inclusivity in feedback collection. It is an excellent choice for companies seeking a comprehensive and integrated solution within the Zoho ecosystem.

Whether you want to collect customer feedback, conduct market research, or measure employee satisfaction, Zoho Survey is a reliable and efficient tool to help you achieve your goals.

Key Features:

1. Collaboration features: Enables teamwork on survey projects within the Zoho ecosystem.

2. Multilingual surveys: Caters to a global audience with surveys in multiple languages.

3. Zoho integration: Integrates seamlessly with other Zoho applications for streamlined processes.

9. Microsoft Forms


Microsoft Forms is a highly efficient survey tool that provides a wide range of features for users to collect feedback from internal teams and external users. It is integrated into the Microsoft 365 suite, making it easy to access and use. The tool is designed to be user-friendly, and its intuitive interface ensures that users can create surveys quickly and easily.

Additionally, its collaborative nature makes it possible for multiple users to simultaneously work on the same survey, making it ideal for teamwork. With easy sharing options, the survey can be sent to respondents with just a few clicks, and users can view survey results in real time, making it easy to analyze data and identify trends.

Microsoft Forms is a go-to solution for SaaS companies looking for a quick and straightforward way to collect feedback.

Read also: Startquestion vs Microsoft Forms comparison. Which one to choose?

Key Features:

1. Integration with Microsoft 365: As part of the Microsoft ecosystem, Forms integrates seamlessly with other Microsoft 365 applications.

2. Easy collaboration: Teams can collaborate on survey creation and analysis in real-time.

3. Built-in templates: Microsoft Forms offers a range of built-in templates, simplifying the survey creation process.

Customize your surveys with Startquestion

10. SurveySparrow


SurveySparrow is a powerful survey tool designed to provide an exceptional feedback collection experience. With its intuitive, user-friendly interface, it allows businesses to create surveys that are engaging, interactive, and conversational. Unlike traditional survey tools, SurveySparrow’s unique chat-like interface enables companies to build a rapport with their customer survey respondents, leading to higher response rates and more in-depth feedback.

This questionnaire software is particularly popular among SaaS companies prioritizing user engagement and looking for a more modern approach to gathering feedback. Its advanced features, such as personalized surveys, scheduling, and reminders, help businesses streamline the feedback collection process and make data-driven decisions that lead to better customer experiences.

Key Features:

1. Chat-like surveys: SurveySparrow’s conversational format mimics a chat, creating an engaging and user-friendly survey experience.

2. Smart piping: The platform uses smart piping to personalize surveys based on previous responses, ensuring a tailored and relevant feedback process.

3. Multi-channel distribution: SurveySparrow supports multiple channels for survey distribution, including email, web, mobile, and social media, maximizing outreach.

Benefits of Using Survey Software in SaaS

Integrating survey software into SaaS operations can provide numerous benefits. These tools can empower SaaS companies with real-time data, enabling informed decision-making. By refining product features or addressing customer concerns, data-driven decisions are crucial to success.

Engaging customers through surveys fosters a sense of involvement and value. SaaS companies can build stronger relationships with users by actively seeking their opinions and incorporating feedback into their product development cycle. Continuous improvement is the hallmark of successful SaaS companies. Survey software facilitates the identification of areas for enhancement, allowing SaaS providers to iterate on their products and stay ahead in a competitive market.

Capterra Report 2023 Startquestion
Source: Capterra Report 2023

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Understanding customer needs and addressing pain points enhances user satisfaction. SaaS companies that actively listen to customers through surveys are better positioned to retain users and build long-term loyalty. By utilizing survey tools effectively, SaaS companies gain a competitive advantage. The ability to respond to user feedback swiftly and adapt to changing market demands positions a company as agile and customer-focused.

In conclusion, the top survey tools for SaaS companies offer a spectrum of features catering to diverse needs. From simple feedback forms to sophisticated analytics, these tools empower SaaS providers to harness the power of customer insights for sustained growth and success.

Start integrating online surveys into your SaaS strategy today to unlock the full potential of your customer feedback.

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Dariusz Jaroń
Content marketing specialist and author of non-fiction books with many years of experience in B2B writing, journalism, and translations. Beginner marathon runner and intermediate mountain hiker. When he isn't writing or jogging, he's probably trying to learn Italian.