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Demographic Questions for Survey

No matter what industry you operate in – a personalized, customer-tailored offer gives you a much better chance to stand out from the competition. That is why it is so important to conduct regular surveys that define the client’s socio-demographic profile.

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What do we ask about in demographic surveys? For basic information such as gender, place of residence or education. These seemingly general data can help your company in a more targeted promotion or reduce unnecessary expenses (removing unattractive products from the offer for most customers).

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After many recommendations, we tested Startquestion, wich turned out to be easy to use and flexible survey software. We appreaciate high quality, reaction time and patience of customer support team. Startquestion helps us in many feedback related use cases and we see more users and departments actively using it for their purposes.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allowed us to guarantee the anonymity of the survey to our employees. The ability to automatically send reminders to complete the study helped us collect the results – without them, we would certainly not have achieved such a high response rate.


Sebastian Srebnicki

Project Manager at Innogy

The key to the Voice of Customer project’s success is integrating the client’s internal systems with the online research software. The first experience with the system was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.


Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland