What do we ask about in demographic surveys? For basic information such as gender, place of residence or education. These seemingly general data can help your company in a more targeted promotion or reduce unnecessary expenses (removing unattractive products from the offer for most customers).
Demographic Questions for Survey
No matter what industry you operate in – a personalized, customer-tailored offer gives you a much better chance to stand out from the competition. That is why it is so important to conduct regular surveys that define the client’s socio-demographic profile.
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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.
Krzysztof Gabruk
Customer Experience Chapter Leader at Santander Bank Poland
Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.
Ewa Minda-Korczak
Marketing Manager of Telepizza Poland
Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The ability to create subaccounts enables multiple experts to collaborate with ease and view research results simultaneously, greatly simplifying our research process.
Krzysztof Gabruk
Customer Experience Chapter Leader at Santander Bank Poland