How to get the respondent base? The first step in deciding whether we will gain the recipient’s trust is subscribing to the newsletter.
What Should the Newsletter Subscription Template Contain?
Customers are eager to subscribe to the newsletter themselves because they value the products of a given brand or know that they will be able to count on discounts in the future. What to do when a potential client knows almost nothing about us? Here are some proven components of a good newsletter subscription template to help get a lead:
- Directness and honesty of the message
- Highlighting the benefits that the recipient will receive (discounts, e-books, case studies)
- Strong personalization, adjusting the content of the mailing to the respondent’s needs
- A sense of security, ask only for the necessary data (email, name)
Newsletter Subscription – Template Example:
Following the above guidelines, let’s see what an example newsletter subscription survey could look like:
Do you want to be up to date and receive industry articles created by our experts directly to your email? Enter your email address and enjoy a new dose of knowledge every week!
Please enter your email in the format, e.g., john.kowalski@gmail.com
It is just an example. Create the best template for your business profile, and build a community of respondents to your unique newsletter.
