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New Functions on the Website – User Research

Are you planning to introduce new features on your website but worry about how your users will react? Let them speak and see if the proposed solution will be helpful. Otherwise, you risk losing time, money, and some disappointed users.

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A website survey can be a very effective tool in such a situation. When your product team has a brilliant idea to introduce a new feature, but you are unsure if your users would like it, ask them about it.

Imagine the new feature is about tagging responses. It would make it possible to mark selected words and add word labels, e.g., customer service, sales, and then display a summary in the form of charts with the number of tags used.

How to conduct such a study of new features on the site? Follow these guidelines:

  1. Ask users what they think about this solution by giving them one of several possible ratings (from poor idea to great idea) on a five-point scale.
  1. Then, to make a better decision, apply the appropriate display rules depending on whether someone likes or criticizes the new feature.
  1. Ask the supporters of the new solution how it would help them in the daily functioning of the website.
  1. Ask its opponents to explain (open-ended question) why they don’t like the idea.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The possibility to create subaccounts that allow more experts to work with the tool and view research results simultaneously makes our research much easier.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland