The rank scale is often used in research to discover and measure respondents’ preferences – primarily in the marketing industry. This is a type of ordinal scale, the use of which consists in ordering the categories in the survey by a respondent according to a specific criterion. The questionnaire then contains answers scaled according to the nominal scale, which under the influence of information provided by the respondent turns into a scale of rank.
The main advantages of the rank scale include, on the one hand, the ease of its creation, and on the other, understandability for the respondent – without the need to attach complicated instructions or formulas to the study. Its disadvantages include the fact that as the number of traits under assessment increases, its effectiveness diminishes.
Rank scale – example:
Here is an example of a question using a rank scale, created thanks to the Startquestion tool, using the form-type question option: